I am a Creative Director, Designer and Brand Strategist with nearly three decades of solid industry experience. I’ve worked with premier advertising agencies such as TBWA Chiat Day and McCann. I have a bit of an entrepreneurial spirit which led me to establish my own agency, At Play Creative, in 2006, where I direct creative teams towards innovative and effective brand strategies and campaigns across various sectors.

I have a knack for communication and I’m committed to understanding clients’ unique needs, which makes me a collaborative leader.  I’m a firm believe that strategic and creative thinking yields impactful campaigns that consistently deliver results.

When I’m not architecting brands or leading creative campaigns, I extend my creativity into photography and illustration, always experimenting with new techniques and styles.