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Creating fan engagement with a multi-channel approach.

Multi-channel Fan Engagment

DC Comics is constantly reinventing their rich and complex narrative to fans from around the world and of all ages.  I worked with DC to increase fan engagement this generation of fans and the next.    Leveraging live, social media, and parent/child activities we drove fan engagement for this generation of DC fans and the next.

Con Away From Con

DC Comics has fans all across the globe. However, not every fan can make it to the largest comic book convention of the year, ComicCon.  We partnered with DC to develop a campaign that would engage those fans that couldn’t experience ComicCon, in person. 

Con Away From Con was a unique approach to fan engagement. We partnered with DC Comics to deliver rich ComicCon content to the fan base as it was happening.  The content was curated and delivered in almost real time.   Con Away From Con featured content categories such as DC University, We Can Be Heros, 5.2 Questions, Character spotlights and much more.

Paying Tribute to the Caped Crusader

We had the privilege and honor of creating the iconic Bat-Signal that lit up Los Angeles City Hall in tribute to late Caped Crusader, Adam West.

The gigantic 70 ft by 20 ft emblem was projected on the side of city hall for several hours. “Batman” fans flocked to the area to watch Mayor of Los Angeles send up the signal. 

DC Fan Family

(Here are a few highlights)

I worked with DC Comics to create a campaign that would appeal to the ” next generation” of fans.   DC Fan Family was a strategic way to engage DC parents and their children.

The DC Fan Family blog featured comic-themed activities and projects that parents could enjoy with their kids. It’s a great way to introduce the next generation of DC fans to the iconic characters and stories!

DC Comics and Social Media

DC Comics engaged fans via social media which included campaigns on Instagram and Facebook.  We leveraged some of the iconic characters .….

DC and Social Media

I worked with DC to promote the “DC You” campaign on Instagram and Facebook.  The campaign was built around Batgirl, Black Canary, and Prez and was tailored to a social-media-savvy, modern, mostly-female audience. 

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