Moving business forward with a digital-first approach.
Speaking to a Niche Market
Integrated Design Tools (IDT) engineers and manufactures high-speed video cameras and integrated systems for professional and industrial use – everything from sports to space exploration.
The target was very specific. This program required a deep knowledge of how to surface the things that really mattered to the professional and industrial user and an authentic voice to deliver it. I lead a creative team to refine the IDT brand positioning and strategy across multiple channels, to reach their specific target audience to drive engagement and increase sales.
Expand the Context
Interactive Resolution Tool
IDT produces high-speed cameras and integrated systems. Each camera has a different resolution, maximum frame rate, and recording time.
Utilizing data provided by the client, I worked with a creative and dev team to create an interactive tool that allows the customer to choose the camera that is right for their needs.