Gary M. Smith, Author at Gary Thinks

thoughts

_Empathetic Branding

The Art of Emotional Intelligence in Marketing and Branding

Marketing is about the journey, the connection, understanding and building enduring relationships. Emotional intelligence isn’t just a complement to this voyage; it’s the essence of authentic storytelling in branding. It’s

Gary M. Smith April 4, 2023

_Brand Strategy

The Key to Building a Strong, Resilient Brand

In today’s competitive business landscape, having a strong brand is more important than ever. A brand strategy outlines how you want your brand to be perceived by customers, as well

Gary M. Smith June 15, 2022

_Design

Clarity in Branding: The Secret to Effective Logo Design

A logo is not just design. It is a business asset that drives recognition, trust, and growth. The best logos are simple, clear, and purposeful. They increase recall, build credibility,

Gary M. Smith February 15, 2021