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creative direction | BRAND strategy

My focus is forging deep emotional connections between brands and audiences. My expertise lies in intuitively understanding the emotional pulse of a brand and translating it into strategic and impactful narratives. Leading cross-functional teams in diverse markets, I focus on creating brand strategies that resonate emotionally, driving sustainable growth and deepening consumer loyalty. My approach has consistently elevated brands by developing engaging, inspiring and enduring stories.

Brands

boom
logo_05_ergobaby
logo_04_dc
logo_10_microsoft
logo_07_disney
logo_11_own
logo_09_playstation
logo_08_abc
logo_03_hasbro-1
logo_12_disneyxd-1
logo_bbva-1
logo_nissan

PIllars

Brand STRATEGY

Proficient in formulating comprehensive brand strategies informed by deep market analysis and audience insights. This ensures a balance between emotional appeal and rational benefits, solidifying the brand’s position in the market.

Brand DEVELOPMENT

Expert in identifying and articulating core brand concepts that connect with target audiences. Skilled in crafting compelling brand narratives that resonate emotionally, establishing a distinctive brand voice that transcends visual aesthetics.

Brand Launch

 Adept at integrating business objectives with creative vision. Uses market insights to develop strategies reflective of the brand’s identity, adaptive to market changes, and aligned with client goals.

MY JOURNEY

EXECUTIVE CREATIVE DIRECTOR
La Visual, 2023 – PRESENT

INTERACTIVE CREATIVE DIRECTOR
TBWA\\Chiat\\day, 
2002

FOUNDER/CREATIVE DIRECTOR
AT PLAY CREATIVE, 2006 – PRESENT

CREATIVE DIRECTOR,
MAGNET INTERACTIVE, 1999 – 2002

EXECUTIVE CREATIVE DIRECTOR,
MRM/Mc CANN, 2004 – 2023

DISNEY ONLINE
Art Director, 1995-1999