Brand Brief

Brand Exploration Input form

Please answer as many of the questions provided in as much detail as possible. Although we will be conducting research on your audience, competitors and your wider industry, It’s important we understand your views, thoughts and outlook.

Brand Brief Input Form

1. What is the problem that your business has the solution for?

2. Do you have a mission statement?

3. Describe your solution and provide three key words to sum it up.

3. What should your satisfied customers experience from your solution?

4. What do you want your audience to feel on the back of your solution?

5. Where do you want your business to be or what do you want your business to achieve in the next 10 years?

6. What would you like your audience, suppliers and the wider public to say about the way you conduct business?

7. Provide as much information as possible about who your audience is (Describe your perfect client).

8. Who are your top three competitors?

9. What do your top three competitors do better than you do?

10. What do you do better than your top three competitors do?

11. What is the one key area your solution excels above all else?

12. Do you have a specific tone of voice that comes to mind when you think of your company? Are there other brands, that resonate with you, that have the voice, tone, or look that you think is appropriate for your company? Sometimes it helps to imagine who the perfect spokesperson would be, for your brand. Think of well-known personalities like Jennifer Aniston or Morgan Freeman. Or maybe the Allstate (You're in good hands) guy or Flo from the Progressive Insurance commercials.

13. What characteristics would you like your audience to see in your brand (Eg Bold, Conservative, Modern, Traditional, etc)

14. Provide 3-4 examples of brands that you like the appearance of and describe what you like about the appearance. They don't have to be similar business or in the same or related field.

15. Provide 3-4 examples of WEBSITES that you like the appearance of and describe what you like about the appearance.

16. Use keywords to describe how you would like your brand to appear visually.

17. Do you have any specific brand collateral requirements? (eg. Business Cards, Brochures, Advertising Etc.)

18. Do you have any specific website requirements? (eg. e-commerce, Functionality, Software Integration, Content Distribution etc.)

19. Please provide any other insightful information we can use in the development of your brand. (This information can include insights about your customer, competitors, industry or trends happening in your marketplace. - No additional information is out of place in this section).

Brand Brief

Brand Exploration Input form

Gary M. Smith

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