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_Brand Strategy

How Legendary Brands Craft Their Stories

In the dynamic landscape of today’s market, what truly sets legendary brands apart is not just their products or services, but the compelling narratives they craft. These brands transcend the

Gary M. Smith August 2, 2023
_Empathetic Branding

The Art of Emotional Intelligence in Marketing and Branding

Marketing is about the journey, the connection, understanding and building enduring relationships. Emotional intelligence isn’t just a complement to this voyage; it’s the essence of authentic storytelling in branding. It’s

Gary M. Smith April 4, 2023