The Disconnect Synchrony is a Fortune 200 financial services company, and most consumers had never heard of it. By design. The business model placed partner brands in front. Synchrony facilitated

The Disconnect DC Comics has one of the most passionate fan bases in the world. ComicCon is their moment, the annual gathering where narrative, character, and community converge at scale.

The Disconnect Ergobaby’s challenge was not simply a messaging problem. The messaging did not stem from a clear, ownable meaning. At the time, the brand line was “Better parenting by