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From Just Do It to Why Do It: How Nike Is Speaking to a New Generation of Athletes
_Brand Strategy

From Just Do It to Why Do It: How Nike Is Speaking to a New Generation of Athletes

Cultivating Devoted Brand Followings
_Brand Strategy

Cultivating Devoted Brand Followings

Building Consensus: Emotional and Rational Approaches to Stakeholder Buy-In
_Strategy

Building Consensus: Emotional and Rational Approaches to Stakeholder Buy-In

Turning Strategy into Executable Plans
_Brand Strategy

Turning Strategy into Executable Plans

Crafting Legendary Brands: The Art of Capturing Hearts and Minds
_Business Strategy

Crafting Legendary Brands: The Art of Capturing Hearts and Minds

Engaging the Heart in Branding: Beyond Transactions
_Brand Strategy

Engaging the Heart in Branding: Beyond Transactions

How Legendary Brands Craft Their Stories
_Brand Strategy

How Legendary Brands Craft Their Stories

Unlocking the Power of Brand Architecture in Building Emotional Connections
_Brand Strategy

Unlocking the Power of Brand Architecture in Building Emotional Connections

The Art of Emotional Intelligence in Marketing and Branding
_Empathetic Branding

The Art of Emotional Intelligence in Marketing and Branding

The Key to Building a Strong, Resilient Brand
_Brand Strategy

The Key to Building a Strong, Resilient Brand

Clarity in Branding: The Secret to Effective Logo Design
_Design

Clarity in Branding: The Secret to Effective Logo Design