Gary M. Smith

I’m an experienced Creative Director with a demonstrated history of working in the marketing, advertising, and entertainment industries. I’ve helped a wide range of small, medium and large brands connect with audiences around the world using mobile, web, print and display in seamless, targeted campaigns.  I help people realize their personal and professional brands so that they resonate with the people they come in contact with.

Founder: At Play Creative

Favorite quote:
“Creativity is intelligence having fun.”
– Albert Einstein

Gary M. Smith

I’m an experienced Creative Director with a demonstrated history of working in the marketing, advertising, and entertainment industries. I’ve helped a wide range of small, medium and large brands connect with audiences around the world using mobile, web, print and display in seamless, targeted campaigns.  I help people realize their personal and professional brands so that they resonate with the people they come in contact with.

Founder: At Play Creative

Favorite quote:
“Creativity is intelligence having fun.”
– Albert Einstein

FOUNDER/CREATIVE DIRECTOR
AT PLAY CREATIVE, 2006 – PRESENT

CREATIVE DIRECTOR,
MAGNET INTERACTIVE, 1999 – 2002

EXECUTIVE CREATIVE DIRECTOR,
MRM/Mc CANN, 2004 – 2006

DISNEY ONLINE
Art Director, 1995-1999

INTERACTIVE CREATIVE DIRECTOR
TBWA\\Chiat\\day, 
2002

Defining your brand’s audience is not enough – understanding their motivations and needs is essential. I like to immerse myself into your user’s lives, from which my team and I can craft an effective brand strategy, paying careful consideration to each marketing channel.

A FEW CLIENTS

boom
logo_05_ergobaby
logo_04_dc
logo_10_microsoft
logo_07_disney
logo_11_own
logo_09_playstation
logo_08_abc
logo_03_hasbro-1
logo_12_disneyxd-1
logo_bbva-1
logo_nissan

Using both a traditional design approach and innovative technologies, the creative must focus on creating brand experiences that convey your message in the right tone and manner to tell a story and evoke an emotion.

GARY THINKS

  • Brand Positioning
  • Content Strategy
  • Campaign Development
  • Creative Installations
  • Brand Identity
  • Websites
  • Print
  • UI/UX
  • Video & Motion Graphics