Gary Thinks

Gary M. Smith

BRAND STRATEGIST

I’m an experienced Creative Director with a demonstrated history of working in the marketing, advertising, and entertainment industries. I’ve helped a wide range of small, medium and large brands connect with audiences around the world using mobile, web, print and display in seamless, targeted campaigns. I help people realize their personal and professional brands so that they resonate with the people they come in contact with.

Founder: At Play Creative

Favorite quote:
“Creativity is intelligence having fun.”
– Albert Einstein

Gary M. Smith

FRACTIONAL CREATIVE DIRECTOR

Founder: At Play Creative

Favorite quote:
“Creativity is intelligence having fun.”
– Albert Einstein

FOUNDER/CREATIVE DIRECTOR
AT PLAY CREATIVE, 2006 – PRESENT

CREATIVE DIRECTOR,
MAGNET INTERACTIVE, 1999 – 2002

EXECUTIVE CREATIVE DIRECTOR,
MRM/Mc CANN, 2004 – 2006

DISNEY ONLINE
Art Director, 1995-1999

INTERACTIVE CREATIVE DIRECTOR
TBWA\\Chiat\\day, 2002

Defining your brand’s audience is not enough – understanding their motivations and needs is essential. I like to immerse myself into your user’s lives, from which my team and I can craft an effective brand strategy, paying careful consideration to each marketing channel.

A FEW CLIENTS

Using both a traditional design approach and innovative technologies, the creative must focus on creating brand experiences that convey your message in the right tone and manner to tell a story and evoke an emotion.

Brand Strategy: The Key to

In today’s competitive business landscape, having a strong brand is...

The Importance of Website Security,

Nearly every organization and brand needs its own website. It’s...

The Characteristics of a Good

Your logo is the face and personality of your business....

Brand Positioning
Content Strategy
Campaign Development

Creative Installations
Brand Identity
Websites

Print
UI/UX
Video & Motion Graphics