Gary Thinks | Creative Strategist

Gary M. Smith

I’m an experienced Creative Director with a demonstrated history of working in the marketing, advertising, and entertainment industries. I’ve helped a wide range of small, medium and large brands connect with audiences around the world using mobile, web, print and display in seamless, targeted campaigns. I help people realize their personal and professional brands so that they resonate with the with the people they come in to contact with.

Founder: Coda Cross Media & At Play Creative

Favorite quote:
“Creativity is intelligence having fun.”
– Albert Einstein

AT A GLANCE

Coda – Founder /Creative Director
At Play Creative – Founder/Creative Director
MRM Partners – Group Creative Director
Zentropy Partners – Creative Director
TBWA\\Chiat Day – Interactive Creative Director
Magnet Interactive – Creative Director

DC Comics
Hasbro
ErgoBaby
Disney
BBVA Compass
Play Station
OWN

DC Comics
Hasbro
ErgoBaby
Disney
BBVA Compass
Play Station
OWN
Nissan
Infiniti
Quicksilver
Adidas
Indian Motorcycle
Microsoft
ABC

Nissan
Infiniti
Quicksilver
Adidas
Indian Motorcycle
Microsoft
ABC

SKILLS

Brand Positioning
Content Strategy
Campaign Development
Competitive Analysis
Creative Installations

Brand Identity
Websites
Print
Mobile Apps
Video & Motion Graphics
Photography
Production

Brand Narrative
Brand Voice
Case Studies
Content
Style Guides

SELECT CLIENTS

DETAILS

FOUNDER/EXECUTIVE CREATIVE DIRECTOR,
CODA CROSS MEDIA, 2017 – PRESENT

Coda Cross Media is a brand-centric marketing and design agency that works with both fortune 500 brands and brands in the making.

Built a creative agency from the ground up.
Developed successful/meaningful relationships with clients.
Developed and oversaw the creative process.
Built and mentor creative, production, and management teams.
Direct work for an impressive array of brands including DC Comics, Hasbro, ABC, Disney, The Hub, Ergobaby, BBVA Compass, Boom! Studios and others.

EXECUTIVE CREATIVE DIRECTOR,
AT PLAY CREATIVE, 2006 – PRESENT

At Play Creative serves as the production arm of Coda Cross Media. It’s focused is the creation of digital assets for marketing and brand campaigns.

Built agency from the ground up.
Developed and oversaw creative process.
Built and mentor production and management teams.

EXECUTIVE CREATIVE DIRECTOR,
MRM/Mc CANN, 2004 – 2006

MRM/Mc Cann is a global agency working with brands such as Microsoft, US Postal Service, General Motors, and IKEA.

Led concept development, campaign strategy, visual design and the execution of multi-channel campaigns.
Built and mentored creative teams.
Defined and oversaw the creative process and interoffice collaboration within a national agency network.

INTERACTIVE CREATIVE DIRECTOR
TBWA\\Chiat\\day, 2002 – 2004

Chiat Day is a global advertising agency that creates pop culture with iconic brands such as Apple, Taco Bell, Nissan, and Infiniti.

Led concept development, campaign strategy, visual design and the execution of multi-channel campaigns.
Built and mentored creative teams.
Defined and oversaw the creative process and interoffice collaboration within a national agency network.

CREATIVE DIRECTOR,
MAGNET INTERACTIVE,, 1999 – 2002

Magnet Interactive is a digital-first agency well-known brands such as Quicksilver, Nissan, Infiniti and Mad Magazine.

Defined creative process.
Built and mentored creative team.
Oversaw concept development, production of brand strategy.
Responsible for brand stewardship for clients such as Nissan, Infiniti, and Quicksilver.