I help bring clarity when strategy, narrative, and intent start to drift. As a thinking partner, I pressure-test direction, surface perception gaps, and create coherence between what is believed, said, and experienced across an organization.
Proficient in formulating comprehensive brand strategies informed by deep market analysis and audience insights. This ensures a balance between emotional appeal and rational benefits, solidifying the brand’s position in the market.
Expert in identifying and articulating core brand concepts that connect with target audiences. Skilled in crafting compelling brand narratives that resonate emotionally, establishing a distinctive brand voice that transcends visual aesthetics.
Adept at integrating business objectives with creative vision. Uses market insights to develop strategies reflective of the brand’s identity, adaptive to market changes, and aligned with client goals.
EXECUTIVE CREATIVE DIRECTOR
La Visual, 2023 – PRESENT
INTERACTIVE CREATIVE DIRECTOR
TBWA\\Chiat\\day, 2002
FOUNDER/CREATIVE DIRECTOR
AT PLAY CREATIVE, 2006 – PRESENT
CREATIVE DIRECTOR,
MAGNET INTERACTIVE, 1999 – 2002
EXECUTIVE CREATIVE DIRECTOR,
MRM/Mc CANN, 2004 – 2023
DISNEY ONLINE
Art Director, 1995-1999
